mirrorball | best of the best

Possibly the best collection of music promos you will ever see in one sitting. Not the most obvious of choices, but everyone is a gem and will lead you on a rollercoaster journey that brings you through a decade of sublime imagery and coolness.

It wouldn't be the best without the usual suspects, so you do have Gondry, Jonze and Shynola, but look out for sweet stuff from recent directors emerging on the promo scene − Dougal Wilson for Chikinki, Blue Source for Dirty Vegas and The Avalanches and Reuben Sutherland for New Zealand act The Phoenix Foundation.

Running Order: Artist | Title | Director | Production Company | Record Company

1996 Wax - California Dir: Spike Jonze Production co: Propaganda/Satellite Record co: Atlantic Weezer - Say it Ain't So Dir: Sophie Muller Production co: Oil Factory Record co: Geffen	1997 Cibo Matto - Sugar Water Dir: Michel Gondry Production co: Partizan Record co: Warner MC Solaar - Gangster Moderne Dir: Stephane Sednaoui Production co: Bandits Record co: Polydor
1998 God Lives Underwater - From Your Mouth Dir: Roman Coppola Production co: Directors Bureau Record co: A & M Records Air - All I Need Dir: Mike Mills Production co: Directors Bureau Record co: EMI	1999 Blur - Coffee & TV Dir: Garth Jennings Production co: Hammer & Tongs Record co: Virgin Unkle - Rabbit in Your Headlights Dir: Jonathan Glazer Production co: Academy Record co: Mo' Wax
2000 Quannum - I Changed My Mind Dir: Shynola Production co: Oil Factory Record co: Quannum Projects Babybird - Out of Sight Dir: Blue Source Production co: Blue Source Record co: Echo	2001 Radiohead - Pyramid Song Dir: Shynola Production co: Oil Factory Record co: Parlophone Dirty Vegas - Days Go By Dir: Blue Source Production co: Blue Source Record co: Parlophone
2002 The White Stripes - Fell in Love With a Girl Dir: Michel Gondry Production co: Partizan Record co: XL Recordings Limited www.xlrecordings.com Unkle - Eye For An Eye Dir: Shynola Production co: Oil Factory Record co: Mo' Wax	2003 Johnny Cash - Hurt Dir: Mark Romanek Production co: Anonymous Record co: American Recordings Audio Bullys - We Don't Care Dir: Walter Stern Production co: Academy Record co: EMI/Source
2004 Faultline - Biting Tongues Dir: Vernie Yeung Production co: Black Dog/RSA Films Record co: EMI Chikinki - Assassinator Dir: Dougal Wilson Production co: Colonel Blimp Record co: Island	2005 Phoenix Foundation - Hitchcock Dir: Reuben Sutherland Production co: Joyrider Films Record co: Festival/Mushroom Records Charlotte Hatherley - Bastardo Dir: Edgar Wright Production co: Partizan Record co: Double Dragon